Ángela ✦ Duarte
UX/UI Designer | Web Designer | Visual Designer
UX/UI Designer | Digital Product Designer | Web Designer | Visual Designer with +3 years of experience creating intuitive and user-centric digital products. Specialised in web design, prototyping and optimisation of digital experiences. Passionate about transforming ideas into functional and attractive interfaces that drive conversions.
Throughout my career I have worked both in-house and freelance, developing my skills of adapting to change, teamwork and commitment to my projects. I love combining research and user experience to create data-backed solutions that are not only useful, but also meet business objectives.
If you have a project in mind or just want to chat about design, feel free to drop me a line.
✦ What am I like professionally?
More than 3 years of experience in the design world have made me a meticulous, decisive and empathetic professional. The words ‘offer the minimum’ are not in my vocabulary.
My philosophy is clear: I want to leave the digital world more beautiful, accessible and useful than I found it.
✦ What makes me stand out as a designer?
My strengths are organisation, attention to detail and a multidisciplinary vision that allows me to take a holistic approach to projects. I am passionate about creating digital products that really make a difference in people’s lives.
✦ Where will you find me outside work?
As a good foodie, you’ll probably find me trying out new recipes. I am also an inveterate reader, an avid consumer of podcasts of all kinds and a collector of curious tidbits that I bring back from my travels, especially coins, business cards and pebbles.
Experience
Web and UX Design, Digital Marketing, Graphic Design
Creation, maintenance and KPI optimisation of +30 websites, from initial briefing to full WordPress development with Elementor (including several online shops with WooCommerce), for clients in 7 countries in Europe and Latin America. Creation of wireframes in Figma. Implementation of UX strategies based on user research. Effective communication with developers, teams, product managers, clients and other stakeholders. Creation of +10 logos and brand identity. Technical SEO tasks for web and social media.
Web and UX Design, Digital Marketing, Graphic Design
Design of wireframes and web prototypes for internal and client use at Figma. Web maintenance of +10 WordPress sites. Copywriting and copywriting for web, blog and RRSS. Communications with clients. Creation of creatives for web and RRSS. Technical SEO tasks for web and RRSS.
Web and UX Design, Digital Marketing, Graphic Design (Freelance)
Creation of +10 WordPress websites for various clients and business types. The whole process: planning, meetings, brand identity and logo, WordPress web design and development with Elementor, SEO and KPI optimisation.
Web and UX Design, Digital Marketing, Graphic Design
Creation of 2 WordPress websites and maintenance of +5. UX research process, application of UX strategies. Development of wireframes in Sketch, conceptualisation of ideas with the client.
Graphic Design Internship
Creation and presentation of projects, corporate material, logos and manuals for internal and client use.
Skills & Tools
UX/UI
Skills: UX Research | Benchmark | Wireframes | Prototipado
Software: Figma | Sketch | Adobe XD | Miro
Web
WordPress: Elementor Pro | WooCommerce | LearnDash
Front-End: HTML | CSS
Design
Adobe Creative Cloud: Illustrator | Photoshop | InDesign
Marketing
SEO: Google Analytics | Search Console | SemRush
Content: Copywriting | Creativity design
Content planification: Metricool
Languages
Spanish: Native
English: C2 - Cambridge Advanced English Exam, 2023
Italian: Intermediate
Education
EDIT. Disruptive Digital Education
Madrid
2017 — 2018
Master's Degree in User Experience & User Interface Design
I learned the basics of UX/UI. Master taught by professionals and mentors from the agency and consultancy Redbility.
Universidad Complutense de Madrid
Madrid
2013 — 2017
Degree in Design
I acquired a solid theoretical and practical grounding in several areas of Design, including: graphic and web design, photography, 3D modelling and animation, history.
Complementary training
ESDIMA Escuela de Diseño de Madrid
Madrid
2019
HTML and CSS Course (150h)
I learned the basics of HTML and CSS.
EDIT. Disruptive Digital Education
Madrid
2018
Figma Course
Figma Workshop. Course taught by professionals and mentors from the agency Elastic Heads.
Cámara de Comercio de Lanzarote
Arrecife
2017
Customer Experience and Digital Transformation Course (40h)
Course focused on understanding the behaviour of the customer of a service and to develop strategies to optimise sales objectives.